Bikers are scrambling to get Ozone Design’s new line of motorcycle socks onto their feet. Ozone Riders, making their wholesale debut at the 2008 V-Twin Expo by Easyriders, are the brainchild of Laurie Mallet, President and CEO of the hottest sock company around, Ozone Design, Inc.

“Ozone Riders were a natural for us. My husband and I are long time collectors of tattoo flash. We introduced our first tattoo socks 3 years ago and they have been a huge success,” said Laurie, who has always been a trendsetter in the fashion industry. Her company Willi Wear was a worldwide success and pioneered the combination of art and fashion. “My husband, a long time collector of vintage motorcycles, conceived of the idea after attending last year’s motorcycle show in New York.”

Ozone Riders are built for the demands of long distance riding, as well as the comfort of lounging at home. They are constructed of natural cotton fiber for strength and breathability, and for the fabric’s comfortable, soft hand. Ozone socks are constructed at the highest industry standard with heels, toes, seams and designs all knit into the socks. Ozone cotton is blended with spandex for stretch, and nylon for durability.

Mallet continues, “We all want to be bad, but not really bad. The way we dress is an extension of our spirit and soul and socks are as much about fashion as any other article of clothing. They’re windows into who we are and who we want to be.”

Ozone Riders’ new line includes Biker Babe Butterflies, Biker Chick Forbidden Fruit, Motorcycle Chains, Flames, Skulls and Pistons, Cowboy Boots, and Boot-knives.