Creative souls everywhere are scrambling to get Ozone Design’s new line, Definition, on their feet. Definition puts the power in the wearer’s hands. Ozone Definition is the brainchild of Laurie Mallet, President and CEO of Ozone Design Inc, the innovator of the hottest line of fashion socks around.

“Ozone Definition was a natural for us. The way we dress is an extension of our spirit and soul and socks are as much about fashion as any other article of clothing. They’re windows into who we are or who we want to be. Definition allows for a new level of expression,” said Mallet, who has always been a trendsetter in the fashion industry. Her first company Willi Wear was a worldwide success and pioneered the combination of art and fashion.

Definition allows for a higher level of personal expression. Socks have always come in pairs, the way one wears them is predetermined but with Definition this is no longer the case. In the past the consumer was given the freedom to choose colors and designs but never the freedom to decide how they want to wear the socks they buy. Ozone Design thought that it was finally time to change that. With Definition the person who wears the sock is not only free to make their own decision about how they want to wear the socks but encouraged to do so.

In today’s world so much of what we wear is predetermined by what is appropriate, determined by where we are going and who we are meeting- we are given uniforms and dress codes and with Definition we are able to add our own mark.