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Most would associate the word with objects and lifestyles that are overly expensive and out of reach. But, can luxury be affordable? At first it seems like a bit of an oxymoron. In dictionary terms, extravagant expense is not even mentioned; it’s boiled down to “a condition of abundance or great ease and comfort”. Over time, luxury has evolved to become more accessible in our everyday lives: whether it’s from a really well-made latte, a new pair of shoes or socks, or just an extra couple of hours of sleep! In any case, luxury becomes a welcomed break from what’s typical, tailored to our taste, and affordable within our reach.
When we shell out hard-earned cash for something in any luxury category, we want to know that we are getting the best quality possible for what we spend. You’re spending a bit more than usual on something, so there must be some sort of justification. Knowing where what we buy comes from, and that it is made well, is of great importance: a story to come along with the product itself. Whether the raw materials are cotton fibers or coffee beans, we care that the story behind them aligns with our values.
Returning to our dictionary example, the idea of luxury is defined by “great ease and comfort.” Along with being well-made, we expect that luxury products will improve our lives and make things more convenient. What could be more convenient changes from person to person: Splurging on an Uber every once in a while saves us the anxiety of a long or crowded commute. Buying angora wool above the knee socks over polyester ones will keep your feet far cozier and warmer. In any category, convenience makes luxury worth its cost.
Separate from what we purchase is the sentiment that comes along with it. You’ve just gotten yourself the most comfy new pair of well-made dress socks, but half of the luxury experience comes from how they make us feel. A funky design helps to reflect the wearer’s personality, and signifies creativity and style to others that notice it. In this way, luxury becomes a reflection of how we want to feel, and paired with quality and convenience can bring an abundance of comfort at a cost that won’t break the bank.
~Ben LoPiccolo - Content Creator for Ozone Design
