Willi Smith: Street Couture

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African-American fashion designer Willi Smith, pioneer of streetwear and visionary collaborator, finally gets his due in an exuberant celebration of his life and work.

In 1976 Willi Smith and Laurie Mallet (Ozone founder) created one of the most successful fashion lines of the 70s and 80s: WilliWear. The inclusive and liberating brand broke boundaries with it's streetwear, and invented "Street Couture ''. Smith and Mallet trailblazed the collaborations between artists, performers, and designers that are commonplace today. This 256 page hardcover features essays by leading figures from the worlds of fashion, art, architecture, and cultural studies paired with never before-seen images and ephemera. Willi Smith: Street Couture is the companion to the upcoming Cooper Hewitt, Smithsonian Design Museum's exhibition by the same name. In correlation with the exhibition and this book Ozone will release new designs inspired by WilliWear in the coming seasons. This is essential reading for the history of streetwear culture and the evolution of fashion from the 1970s to today. 

Willi Smith: Street Couture Hardcover by Alexandra Cunningham Cameron (Editor) Hardcover: 256 pages / Publisher: Rizzoli Electa (March 24, 2020)

Alexandra Cunningham Cameron is the curator of contemporary design and Hintz Secretarial Scholar at the Cooper Hewitt, Smithsonian Design Museum, New York.


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