Our newest WilliWear collection features Ozone's interpretation of iconic WilliWear designs that changed the world of fashion. Created in 1976 by Willi Smith and Laurie Mallet (Ozone's Founder), WilliWear was an incredibly successful fashion line that introduced innovative collaborations with artists, designers, and performers. "The Iconics" collection pays homage to the clean and classic vision of WilliWear. We've created a style guide of three tips to help you integrate WilliWear into your everyday wardrobe.
STYLE 1: CONTRAST COLORS
Make a statement by pairing your Iconics Socks with a skirt in a contrasting color.
STYLE 2: STRIPES ON STRIPES
Pair your Iconics with a striped skirt for an elongating effect.
STYLE 3: MODERN
WilliWear revolutionized streetwear in America, coining the term "Street Couture." Style your Iconics with classic modern staples such as blue jeans or leather pants for a chic and effortless look.